TDLO
TDLo ’Carte Blanche’ Show at V3 gallery / Live performance on social media COLLABORATION WITH LEILA ZIU 2017
A recent study stated that on average we check or touch our phones 2,617 times a day. This fragmented attention of being constantly connected and constantly distracted permanently reduces our capacity for concentration.
The fast and instant nature of Instagram makes it difficult to question and reflect which brought up a wider discussion about fake news, hype and fame.
The two artists experienced the power of status. When the work is endorsed or framed above expectations, it elevates its meaning and potency.
While the approach was minimum effort and maximum impact, it seemed some enjoyed believing the status, but perhaps never engaged with the content itself
The idea was never to trick people. The artists began posting the photos as a related gimmick to their work and never expected or wanted them to be seen as status indicators - they were not advertising advertisements. Perfection and beautiful imagery, however, gets ‘likes’.
Nowadays it is so easy to replicate, manipulate and manufacture. A culture driven by style over substance, with emphasis placed on the way something appears rather than the actual content. And as a result there emerges a homogeny that risks the loss of our specialness, our subtleties and personal nuances.